Our new look!
Me Fine’s new look
We’re the same Me Fine, still run by the same great people, and still delivering financial and emotional support to families with a child in medical crisis.
Over the last six months, Me Fine’s logo and visual identity have undergone a significant transformation. The new visual identity had to satisfy all of the existing expectations of what our original mark stands for... while simultaneously moving the visual brand forward.
Our new Me Fine brand is compliments of the creative team at Inveniv (a local marketing agency and friends of Me Fine). They spent a great deal of time learning about our mission, history, and our evolution over the last 17 years. This informed our new look and feel — and will be driving all of our new messaging.
Here are some of the details behind our new brand:
It is an intentional evolution of the heart in the current logo: preserving the existing framework of the current visual identity. While consideration was given to Me Fine’s original rainbow heart logo, the heart became more important as the team considered Me Fine’s 2013 acquisition of Striving for More’s emotional support programming and noted their founding logo also included a heart shape.
The heart has a specific “speech bubble” element on the bottom. This was added to represent the heart speaking -- which is in direct reference to Folden Lee IV’s spoken words — Me Fine’s name origin.
This new speech bubble shape is also representative of what Me Fine encourages every family member to do: Let their heart speak, to tell others what burdens they’re carrying so that, together, we can all lighten the load.
Our new font system and emerging iconography are design to look bold, showing strength and support
You might also notice the corners are intentionally rounded to add a touch of softness and comfort
And finally, we are establishing a visual system that’s inspired by tangram puzzles. You may see this in our forthcoming marketing campaigns and event promotions. We love how the many interchangeable parts of the tangram puzzle come together to make a whole -- just like you and our Me Fine community!
Much more news on how we will be celebrating our new brand to come later this summer!
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